Here we go again! New sponsor: A water company sponsoring Milan Fashion Week?
Barely a week ago, Milan Fashion Week (MFW) lost its third major sponsor, Visa Inc. because activists started protesting its offices and the homes of its executives. While Camera Nazionale della Moda Italiana (CNMI) continues to dig its heels in and refuses to denounce fur, they are quickly becoming a pariah. No corporate sponsor will want to deal with anti-fur activists at their business by partnering with CNMI and MFW for much longer.
WHY FIUGGI WATER AND LMDV CAPITAL?
Now, we are shining a spotlight on Fiuggi Water, an artisanal water brand, and its parent company, LMDV Capital. Fiuggi is the official water partner of Milan Fashion Week. There’s not enough water in the world to wash the blood off their hands if they continue to partner with an event that openly normalizes and encourages others to wear fur.
LMDV Capital, who owns over 70% of Fiuggi water, has the final say. It is an investment firm owned by Leonardo Maria Del Vecchio of Essilorluxottica and specializes in Italian investments. LMDV Capital’s involvement also opens the door to a whole network of tertiary targets. Seems like partnering with the animal abusers at CNMI is a bad investment!
THE ASK
Fiuggi Water and LMDV Capital are secondary targets for Milan Fashion Week. We are calling on them to boycott the event and end their support for CNMI until an official fur-free policy is publicly announced. That means NO MORE FUR on the runways of Milan. Enough is enough. It’s time that Fiuggi and LMDV join Visa, Wella, and DHL in ending support of the fur industry.
THE HOW
Digital action: The first action you can take immediately is on your keyboard. Please fill out the form below and send an email to the decision makers at Fiuggi and LMDV asking them to boycott Milan Fashion Week.
ORGANIZE AN ACTION
When asking nicely is not enough.
Dust off those megaphones and grab some signs. This list is not exhaustive, if you don’t see your nearest city, simply look it up!
SECONDARY:
LMDV Capital Corporate Office: Via Monte Napoleone 5, 20121 Milano MI, Italy
TERTIARY:
Mangusta Capital is a venture capital group that is headquartered in San Francisco. It was founded and is owned by Leonardo Maria Del Vecchio (CEO of LMDV Capital) and is essentially his US based investment company.
Headquarters: Ferry Building, Suite 201, San Francisco, CA 94111
EssilorLuxottica is Leonardo’s primary company. It is a multinational holding company that produces eyewear. His family’s holding company Delfin controls EssilorLuxottica through their controlling share of the company. Leonardo is also the Chief Strategy Officer of EssilorLuxottica AND the President of Rayban.
Global Headquarters: 1-6 Rue Paul Cézanne, 75008 Paris, France
Operations HQ: Piazzale Luigi Cadorna, 3, 20123 Milan, Italy
Luxottica Retail North America HQ: 4000 Luxottica Place, Mason, OH 45040, USA
Luxottica Wholesale (N.A. HQ): 420 5th Avenue, New York, NY 10018, USA
Luxottica Northern Europe Ltd: Level 2, The Kensington Bldg, 1 Wrights Lane, London, W8 5RY, UK
Luxottica Germany GmbH: Werner-von-Siemens-Ring 14, 85630 Grasbrunn, Germany
Luxottica Iberica (Spain HQ): C/ Vía de los Poblados 1, Edificio A, 28033 Madrid, Spain
Luxottica South Pacific (Australia): 75 Talavera Road, Macquarie Park, NSW 2113, Australia
Rayban is a luxury sunglasses and eyewear brand that is part of EssilorLuxottica. Leonardo Maria Del Vecchio is the President of Rayban.
Ray-Ban SoHo (NYC): 116 Wooster St, New York, NY 10012, USA
Ray-Ban Carnaby Street: 45 Carnaby St, London W1F 9PP, UK
Ray-Ban San Babila: Piazza S. Babila, 3, 20122 Milano, Italy
Ray-Ban Via del Corso: Via del Corso, 417, 00186 Roma, Italy
Ray-Ban Shibuya: 1-20-11 Jinnan, Shibuya-ku, Tokyo 150-0041, Japan
Ray-Ban Passeig de Gràcia: Passeig de Gràcia, 6, 08007 Barcelona, Spain
Ray-Ban The Grove: 189 The Grove Dr, Los Angeles, CA 90036, USA
Ray-Ban Covent Garden: 15 James St, London WC2E 8BT, UK
Ray-Ban NorthPark: 8687 N Central Expy, Dallas, TX 75225, USA
Ray-Ban Grand Front: 4-20 Ofukacho, Kita-ku, Osaka 530-0011, Japan
A MESSAGE FROM CAFT
Monthly donations power our campaigns and ensure that we have all the resources we need to go up against some of the biggest companies around. Help us end fur at Milan Fashion Week once and for all and tackle the fashion industry at large. Until every cage is empty.
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