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Just a few weeks ago, Milan Fashion Week was turned into a fiasco by dozens of activists who did not, and will not take “no” for an answer. During that week, activists also disrupted a panel (on sustainability no less!) with the world’s biggest fur apologist: Carlo Capasa, President of Camera Nazionale della Moda Italiana (CNMI) and called him out for refusing to implement a fur-free policy. Due to the massive media coverage of the protests during Milan Fashion Week, Capasa was forced to respond to the press and had this to say:

“As an association, we believe our task is not to impose restrictions, but to raise awareness and promote discussion, including on the issues affecting our constantly evolving system,” commented Camera Moda president Carlo Capasa. “We respect brands’ choices and do not limit creative freedom.” – Carlo Capasa

CAFT has a message for Carlo Capasa and his cronies at Camera Nazionale della Moda Italiana (CNMI), who run Milan Fashion Week: RESPECT EXISTENCE OR EXPECT RESISTANCE.

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Sponsor Shake Down

If you deal with Milan Fashion Week you will deal with us

From this day forward, every single company that works with Milan Fashion Week in any capacity is a target of this campaign. CAFT started with Wella and DHL and both caved immediately after protests. Today is the first announcement of many revealing a batch of brand new targets for the Milan Fashion Week campaign. The new targets will either be direct sponsors like Franciacorta Wines or their partners like Porsche so that we can create pressure on the sponsors of Milan Fashion Week to abandon the prestigious Italian fashion week until it enacts a fur-free policy.

Why Porsche?

Porsche is a tertiary target to get Consorzio Franciacorta to drop Milan Fashion Week. Franciacorta is currently sponsoring a racing event called The Porsche Carrera Cup. This is a car race that Consorzio Franciacorta partners with that has events and targets all over the world and is ran by Porsche. We believe that companies have a responsibility to re-evaluate their partnerships and business relationships when those companies support unethical and cruel practices.

The Ask

We want Porsche to commit to not renew its partnership with Consorzio Franciacorta and to prohibit Franciacorta wines from being served or sold at the event.

The How

Digital Action

Direct Targeting

When asking nicely is not enough.
Porsche has confirmed offices in the following cities & as the writing of this blog post Bark Back ATL has already confronted Porsche at their North American Headquarters in Atlanta Georgia.

Keep in mind these are not all of the Porsche locations and you can find a location near you by doing the research yourself (which we encourage).

Target:	Address	City	Country
Porsche Design – The Galleria	5085 Westheimer Rd, Houston, TX 77056	Houston	USA
Porsche Design – Aventura Mall	19501 Biscayne Blvd, Aventura, FL 33180	Aventura	USA
Porsche Design – Brickell City Centre	701 S Miami Ave, Miami, FL 33131	Miami	USA
Porsche Design – Town Center at Boca Raton	6000 Glades Rd, Boca Raton, FL 33431	Boca Raton	USA
Porsche Design – Beverly Hills (Rodeo Drive)	236 N Rodeo Dr, Beverly Hills, CA 90210	Beverly Hills	USA
Porsche Design – South Coast Plaza	3333 Bristol St, Costa Mesa, CA 92626	Costa Mesa	USA
Porsche Design – Desert Hills Premium Outlets	48400 Seminole Dr, Cabazon, CA 92230	Cabazon	USA
Porsche Design – City Creek Center	50 S Main St, Salt Lake City, UT 84101	Salt Lake City	USA
Porsche Design – Tysons Galleria	2001 International Dr, McLean, VA 22102	McLean	USA
Porsche Design Store – Hamburg	Poststraße 2-4, 20354 Hamburg	Hamburg	Germany
Porsche Design Store – Munich	Dienerstraße 17, 80331 Munich	Munich	Germany
Porsche Design Store – Berlin	Kurfürstendamm 48-49, 10707 Berlin	Berlin	Germany
Porsche Design Store – Frankfurt	Große Bockenheimer Straße 41, 60313 Frankfurt am Main	Frankfurt	Germany
Porsche Design Outlet – Metzingen	Reutlinger Str. 56, 72555 Metzingen (Outletcity Metzingen)	Metzingen	Germany
Porsche Design – Dubai Mall	First Floor, The Dubai Mall, Mohammed Bin Rashid Blvd, Dubai	Dubai	UAE
Porsche Design – Mall of the Emirates	Level 1, Mall of the Emirates, Sheikh Zayed Rd, Al Barsha, Dubai	Dubai	UAE
Porsche AG – Global Headquarters	Porscheplatz 1, 70435 Stuttgart (Zuffenhausen)	Stuttgart	Germany
Porsche AG – Leipzig Plant	Porschestraße 1 (Gate 1 North), 04158 Leipzig	Leipzig	Germany
Porsche AG – Weissach Development Centre	Porschestraße 911, 71287 Weissach	Weissach	Germany
Porsche Lifestyle GmbH (Porsche Design Corp.)	Grönerstraße 5, 71636 Ludwigsburg	Ludwigsburg	Germany
Studio F.A. Porsche (Porsche Design Studio)	Flugplatzstraße 29, 5700 Zell am See	Zell am See	Austria
Porsche Cars North America (PCNA)	One Porsche Drive, Atlanta, GA 30354	Atlanta	USA
Porsche Middle East & Africa FZE	Dubai Silicon Oasis, Plot 29-911, P.O. Box 341356, Dubai, UAE	Dubai	UAE
Porsche Asia Pacific Pte Ltd	126 Beach Road, # 06-11, Guoco Midtown, Singapore 189772	Singapore	Singapore
Porsche China (Porsche China Motors Ltd.)	Office Tower 3, Floors 12–17, Lujiazui Financial Plaza, 826 Century Ave, Shanghai	Shanghai	China
Porsche Design of America, Inc. (Studio F.A. Porsche – LA)	Plaza Tower, 600 Anton Blvd., Suite 1280, Costa Mesa, CA 92626	Costa Mesa	USA
Porsche Experience Center Los Angeles / Porsche Motorsport North America	19800 South Main St, Carson, CA 90745	Carson	USA
Porsche Cars Canada, Ltd. (National HQ)	165 Yorkland Blvd., Unit 150, Toronto, ON M2J 4R2	Toronto	Canada
Studio F.A. Porsche – Berlin Office	Stralauer Allee 12, 10245 Berlin	Berlin	Germany

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A Message to Activists

No action is too small. Regardless of the size, every action matters when we work together. Whether flooding the streets with protests or canvassing in front of your local Milan Fashion Week target, each individual’s contribution is part of a collective effort. In a global campaign, even one person can make a difference.

If you are looking to get started and do not know where to start, feel free to reach out to us and we will help you get the ball rolling. Email us at [email protected].

Additionally we have some big announcements coming up for weekends of action, please sign up for our mailing list to get all the details.

A Message to Porsche

Our ask is very simple: commit to not renew a partnership with Consorzio Franciacorta and you will never hear from us again. You can confirm Franciacorta’s removal by submitting it to [email protected]