Fall of Fur 2025 

The fur industry has been enemy number one for the grassroots animal rights movement for two decades and until recently, they have shown few signs of weakness. However, between the massive blow the industry took from COVID-19 and the rise of grassroots anti-fur activism over the past 5 years, we are finally starting to see chinks in the armor of the fur trade. 

Millions of foxes and minks depend on our success and they deserve more than thoughts, prayers, and social media shares. – They need action. This November, we need all hands on deck to overthrow the fur trade. We need educators, agitators, and legislators working together so we can finally see: The Fall of Fur. 

The Fall of Fur & Fur-Free Friday: One day is not enough

November 28th – 30th is not a random weekend selected out of a hat, but rather a tribute to the history of Fur-Free Friday and an exploitation of two of the largest shopping days of the year. 

The day after Thanksgiving may be known as Black Friday by retailers, but for anti-fur activists it is an opportunity to disrupt business on the busiest shopping day of the year. This is a long-standing tradition known as Fur-Free Friday. 

With so much at stake, and the fur industry teetering on the edge, one day is not enough. Particularly when the Saturday after Fur-Free Friday is the 7th largest shopping day of the year. This is a weekend when Vogue & LVMH’s patience will be put to the test. 

FOR ACTIVISTS IN NEW YORK CITY: FUR-FREE WEEKEND

For activists who are willing to travel, our friends at Animal Activism Collective (AAC) will be hosting a convergence in New York City centered around the Vogue (Condé Nast) and Berluti (LVMH subsidiary) campaigns. Housing will be provided and is on a first-come, first-served basis.

This will be an event you do not want to miss. 

Register for the event here.  

TOP TARGET FOR THE UNITED STATES: VOGUE/CONDÉ NAST

In the United States, CAFT and the anti-fur movement at large have beaten nearly every single major fashion company that sells fur. While this is a positive step that has contributed to the collapse of the fur industry, our work still remains. What happens next is crucial. The coming years will bring about one of the most difficult and enduring campaigns the anti-fur movement will face. Major holdouts like LVMH, owner of Dior, Fendi, and Louis Vuitton, continue to feature fur heavily in their collections, and their enormous influence within fashion and celebrity culture keeps this cruelty in the spotlight.

That’s why the movement is turning its focus to Vogue Magazine and its parent company, Condé Nast. To truly dismantle the fur industry, we must think beyond the designers themselves and target its enablers—starting with Vogue. Vogue has one of the most powerful fashion platforms in the world, and if fur becomes harder to promote in its pages, its relevance will decline even further. Historically, whenever fur’s popularity has waned, Vogue has revived it—rebranding it as a luxury status symbol and pushing it back into fashion. By winning this fight against Vogue, we will further isolate holdouts like Louis Vuitton and Fendi, isolating them in their cruelty and paving the way for a truly fur-free future.

As long as Vogue continues to promote fur, it signals to the industry and to up and coming designers that using the fur of tortured animals is acceptable. We cannot allow that.

TOP TARGET FOR EUROPE: BERLUTI/ LVMH

The fur industry has been struggling due to the enormous amount of pressure it has faced over the past four years – but the job is far from over because even the biggest brands, such as Louis Vuitton, Dior, Loro Piana, Fendi & our current focus for the LVMH campaign, Berluti, all still proudly stock clothing made from the bodies of fur-bearing animals. Outside their commitment to cruelty, these designers all have one other thing in common: they are owned by LVMH.

LVMH is not your average opponent; they are the world’s largest luxury company, they have 75 houses and they are run by one of the richest men on the planet: Bernard Arnault. Many groups these days are giving up on fur because they assume that the industry will just die out… think again. LVMH is heavily invested in fur and as long as they want to have fur on the racks – commercial fur farming will continue. 

We do not beat fur – until we beat LVMH. 

Winner takes all: 

CAFT USA has 12 campaigns total – and won every single one of them. Our strategy is not an untested theory, but a skill set we have honed through nearly 20 years of experience in the animal rights movement. We have fought whalers in Antarctica, closed mink farms through non-violent direct action, and defeated multibillion-dollar corporations in international campaigns. The consequences are too high for guesswork and in the world of results-based pressure campaigns, there are no participation points. 

Animals do not care how hard we tried; they care about getting out of cages. 

Organize:

If you want to see animal liberation, dust off those megaphones and find your local fur target. No action is too small and all levels of experience are welcome. We are excited to see your own visions in motion, all working towards a single purpose. We ask that you please submit an action report with pictures to let the world know.

Our campaigns are international—you’ll be joining cities like Los Angeles, New York, Boston, Chicago, Washington, D.C., London, Paris, Madrid, Milan, and many more in the fight against the fur industry. Together, we are unstoppable. The animals deserve more voices, more action, and more people willing to stand up for them. If you’re on the fence about getting involved, don’t overthink it—take the leap and join us.

If you have never hosted a demo or need help finding people in your area, contact us and we will set up a phone conference with your group. We are available to help every step of the way.

Animal liberation is not possible without The Fall of Fur. Abolishing the fur trade is not the end but rather the beginning of a resistance for animals. 

Note: 

• Avoid unnecessary risks and arrest. 
• We do not target brands that are already fur-free, such as direct subsidiaries of LVMH like Sephora or distributors like Neiman Marcus.   
• Do not protest brands for issues outside of fur.