Mark your calendars for the weekend before Halloween to take action against the monsters at Vogue Magazine BERLUTI!
We are absolutely thrilled to inform you that this Global Weekend of Action from October 24th – 26th is no longer against the ghouls at Vogue Magazine because they waved the white flag two days ago when they sent CAFT USA their new fur-free policy. Another nail in the coffin of the fur industry. This comes on the heels of a 9-month-long protest campaign and over 100 protests from activists just like you.
Beating Vogue was always about taking away LVMH’s incentive to keep fur in their collections. Vogue is the world’s most influential fashion publication and now they will no longer feature real fur from LVMH’s designers. LVMH is a stubborn target and CAFT has made it our mission to beat them even if we have to do it by forcing every influential organization in fashion against their cruel practices.
From October 24th – 26th, organize a protest against an LVMH subsidiary in your city with a special focus on Berluti. Make this a weekend that haunts LVMH for years to come.
TOP TARGET: BERLUTI
If you have a Berluti in your city- this should be the company you target between October 24th and 26th.
Just last month, they restocked their collections with fur and then quickly removed it again. This is a sign of weakness. Show them what it means to be a designer without a strict fur-free policy by having loud demonstrations outside their storefronts.
Drive their customers away, make their day-to-day operations uncomfortable until they waive the white flag just like Vogue Magazine.
DON’T HAVE A BERLUIT?
If you live in the United States, there is a good chance you do not have a Berluti in your city because there are only two in the nation that are protestable.
With Vogue out of the way, there has never been a time LVMH has been more winnable. Find any of their 75 houses and make them suffer. While Berluti is our top pick for LVMH subsidiaries, Loro Piana is a close second.
GLOBAL ACTIONS ARE VITAL FOR ANIMAL LIBERATION:
One city targeting LVMH on any given weekend may annoy our opponent, but dozens of cities across the globe standing up simultaneously to demand a fur-free policy is enough to bring even the most hardened animal abusers into a state of panic.
Start planning an action in your city today.
TACTICS TO DISMANTLE THE FUR INDUSTRY
1. Demonstrations: Disruptive protests are the backbone of pressure campaigns. Every tactic in this list is beneficial. This one, however, is essential for success.
2. Leafleting: Distribute concise and informative materials. Reach out to the organizing team for literature.
3. Video Outreach: Utilize the power of videos to raise awareness. Download and play our provided video loop.
4. Propaganda: Wheat Pasting—Download posters for wheat pasting, an impact method to shame fur-invested brands. Stickers—Spread awareness easily with stickers. Order stickers by messaging us at action@caftusa.org.
5. Canvassing: While we may not change the brands’ minds, we can educate their customers and the public. Public opinion supports the anti-fur cause, making this a perfect opportunity to ask for support.
6. Innovate: If you have an idea beyond the listed tactics, go for it. We welcome diverse approaches that empower you and your community to act for animals.