In November 2020, CAFT launched our first campaign against boutique designer Monique Lhuillier. After 14 days, Monique dropped fur.
Since then, CAFT’s historic victories have stunned analysts and echoed through the industry. The planet’s premier luxury fashion houses and department stores have capitulated one by one, each placing greater pressure on the next. So many have gone fur-free, most of the fur industry trade groups don’t bother to respond anymore…
Over eighteen campaigns in total, all victories.
We dedicate the following victory highlights to the clueless leadership at LVMH who still hold out hope. We admire your commitment, but do not envy you its consequences.
Victory #20
Milan Fashion Week loses yet another major sponsor following a sustained, targeted campaign by anti-fur activists. This time, it was against shipping company DHL.
Victory #19
Wella has officially ended its partnership with Milan Fashion Week (MFW) over the event’s continued use of animal fur. The decision follows an escalating global anti-fur campaign launched by the Coalition to Abolish the Fur Trade (CAFT) on January 8, which is focused on Milan Fashion Week for its continued use of fur.
Victory #18
After only four hard-hitting protests in London, Los Angeles, and New York City: Rick Owens and Owenscorp have committed to not using fur in any future collections. The brand’s online store has also removed the mink and beaver fur handbags it had been selling.
Victory #17
After a five-day protest campaign, The Coalition to Abolish the Fur Trade (CAFT) announced a major victory: Hearst Magazines, including Harper’s BAZAAR, Esquire, and Town & Country, has committed not to promote fur across any of their publications.
Victory #16
The Council of Fashion Designers of America (CFDA) has announced that it will no longer allow animal fur to be displayed on New York Fashion Week (NYFW) runways starting in September 2026. This decision was made three weeks after the Coalition to Abolish the Fur Trade (CAFT USA) announced NYFW as the new top target of their protest campaign against the fur industry.
Victory #15
Condé Nast updated its website to state: “Across our titles, we do not feature new animal fur in editorial content or advertising.” The decision follows months of sustained pressure by CAFT activists across the world, including disruptive demonstrations and residential picketing of Condé Nast executives.
Victory #14
In a landmark decision for ethical fashion, luxury brand Alexander Wang has announced it will go fur-free following a nine-day international protest campaign organized by the Coalition to Abolish the Fur Trade (CAFT USA).
Victory #13
Puig Fashion Group has officially announced the adoption of a company-wide fur-free policy, which will also extend to its licensed brand, CH Carolina Herrera (in which Puig holds significant shares), following a 12-month phase-out period.
Victory #12
Luxury fashion brand Anne Fontaine has officially declared a fur-free policy following a focused 22-day campaign and dozens of protests led by activist groups around the world.
Victory #11
After 20 months of relentless activism, Max Mara Fashion Group (MMFG) has officially dropped fur from its collections.
Victory #10
Our one-year campaign for Marc Jacobs to announce a fur-free policy climaxes in the week of broken windows, arrests, and the designer dropping fur.
Victory #9
Rebecca Minkoff goes fur-free after only 14 days of action.
Victory #8
Our fastest victory to date – it only took 3 protests and 4 days for Zegna Group and Thom Browne to cave under pressure.
Victory #7
In 123 days, Moncler, its subsidiary Stone Island, and its lead investors experienced protests at a rate of one every two days.
Victory #6
In less than three months, the anti-fur movement has toppled fashion legend Saint Laurent and its massive, parent corporation, Kering.
Victory #5
We wonder how GF Capital and their investments feel about being held to account for animal cruelty, because ODLR refused to go fur free.
Victory #4
How long does it take the animal rights movement to defeat America’s top luxury retailer? Turns out it only takes two months.
Victory #3
Saks goes fur-free.
Victory #2
aLICE & oLIVIA contacted the Coalition to Abolish the Fur Trade to say that they are going fur-free. After 18 actions and 11 days, we win.
VICTORY #1
After fourteen days and four actions, Monique Lhuillier has conceded.