In November 2020, CAFT launched our first campaign against boutique designer Monique Lhuillier. After 14 days, Monique dropped fur.
Since then, CAFT’s historic victories have stunned analysts and echoed through the industry. The planet’s premier luxury fashion houses and department stores have capitulated one by one, each placing greater pressure on the next. So many have gone fur-free, most of the fur industry trade groups don’t bother to respond anymore…
Eight campaigns in total. And we are eight for eight.
We dedicate the following victory highlights to the clueless leadership at LVMH who still hold out hope. We admire your commitment, but do not envy you its consequences
Rebecca Minkoff went fur-free after only 14 days of action.
Victory #8
Our fastest victory to date – it only took 3 protests and 4 days for Zegna Group and Thom Browne to cave under pressure.
Victory #7
In 123 days, Moncler, its subsidiary Stone Island, and its lead investors experienced protests at a rate of one every two days.
Victory #6
In less than three months, the anti-fur movement has toppled fashion legend Saint Laurent and its massive, parent corporation, Kering.
Victory #5
We wonder how GF Capital and their investments feel about being held to account for animal cruelty, because ODLR refused to go fur free.
Victory #4
How long does it take the animal rights movement to defeat America’s top luxury retailer? Turns out it only takes two months.
Victory #3
Saks goes fur-free.
Victory #2
aLICE & oLIVIA contacted the Coalition to Abolish the Fur Trade to say that they are going fur-free. After 18 actions and 11 days, we win.
VICTORY #1
After fourteen days and four actions, Monique Lhuillier has conceded.