Dear Max Mara Fashion Group,
The fur industry is one of the most violent on the planet. Right now, foxes are shaking in the backs of wire cages, waiting for a fur farmer to pull them out for the very first time so that they can be anally electrocuted. When their corpses are turned into fabric, the resulting clothing serves the sole purpose of conspicuous consumption by the wealthy.
The issues we take with fur extend further to environmental degradation. Fur is the most resource-intensive textile in existence. Nearly every major retailer in the world has committed to a fur-free policy as a basic element of their sustainability programs.
Max Mara Fashion Group is one of the last designers in the world that has not enacted an official fur-free policy. However, we have noticed that you removed fur from all of your websites, including those in Japan and Korea. While we applaud this move, we are forced to remind you that simply removing fur from your websites is not sufficient. Time and time again, brands remove fur in this manner only to bring it back when they see an opportunity. Indeed, there is no other reason to remove fur without making a fur-free commitment.
This campaign will continue until we can confirm that Max Mara Fashion Group and all of your subsidiaries have a strict fur-free policy – no exception. You can expedite this process by emailing your fur-free policy to [email protected].
We prefer cooperation over confrontation. The choice, however, is yours.
Coalition to Abolish the Fur Trade USA
Coalition to Abolish the Fur Trade Japan
Real Fur Film
ARMNYC
NY Hates Max Mara
Their Turn
Total Liberation NYC
Los Angeles Animal Defense League
San Diego Animal Defense League
San Francisco Animal Defense League
Chainsaw Boston
RAISE Activism
Warriors for Animal Rights
Massachusetts Schools Climate Action Network
Austin Animal Advocates
DC Animal Protection
NJ Animal Save Movement
Animal Rights Collective of Chicago
House Rabbit Society of Chicago
Animal Defenders NYC
MCPA (Madrid Against Fur)
Allied Scholars for Animal Protection
Animal Rights Initiative
Uncompromised Action for Animals
SoFlo Animal Rights
Vegas Animal Rights Activists
Vegan Activists of NJ
Tears For Change
Empty The Cages Central FL
Direct Action Everywhere Orlando
Fur Free Toronto
Direct Action Everywhere Toronto
STL Animal Protection
Believe in Kindness Idaho
Adl Italia
No Fur Rome
Nard Bologna Network