First, we came for the designers. Then, we went after the publications. Next, we got New York Fashion Week to go fur-free, and now we’re coming for the rest. If you are one of the pillars supporting and normalizing the fur industry, know that you will eventually hear from the anti-fur movement.
Of the “Big Four” fashion weeks, London and New York are already fur-free. Two down, two to go. Milan Fashion Week (MFW), run by Camera Nazionale della Moda Italiana (CNMI), showcases some of the world’s most prominent luxury designers and is based in Italy, the largest producer of luxury fashion.
Nearly every designer in the world has enacted a fur-free policy due to activist pressure, but there are still a handful of luxury brands that are holding out and refusing to get with the times. For this reason CAFT has decided to take on the fashion shows themselves to make promoting fur on the biggest stages impossible for fur industry favorites like FENDI, Loro Piana, and Philipp Plein. Those labels, along with a few others who continue to show fur, present their collections during Milan Fashion Week.
CNMI claims to care about sustainability, they even host the CNMI Sustainable Fashion Awards and maintain an Animal Welfare working group. Yet comically, Fendi and Loro Piana, some of the worst fur offenders, owned by notorious animal abuser LVMH, have representatives on CNMI’s Sustainability Working Group. If CNMI continues allowing fur on the runways, glamorizing and normalizing it, then their stated commitments to sustainability and animal welfare amount to nothing more than greenwashing. The tide has been turning against fur for years, and those who refuse to evolve risk losing relevance as the world moves on.
Will CNMI and Milan Fashion Week make the right choice and demonstrate true ethical leadership in sustainability, or will they continue to endorse the outdated, cruel practices of the fur industry? There is nothing sustainable about raising and killing millions of animals in tiny cages for fashion. The rest of the world has already recognized this truth, it’s time Milan Fashion Week does too.
For those outside Italy, there are ample ways to take action: Milan Fashion Week has numerous sponsors, and you can urge them to cut ties unless the event stops supporting the fur industry. Contact us to learn more!
Join activists in Milan from February 24 – March 2, 2026 for a week-long series of protests as activists from across Europe converge to demand change. Register here: https://luma.com/gk1f1nwd