Puig Fashion Group Announces Fur-Free Policy Across All Brands
(New York City, NY) – Puig Fashion Group has officially announced the adoption of a company-wide fur free policy, which will also extend to its licensed brand, CH Carolina Herrera (in which Puig holds significant shares), following a 12-month phase-out period. This decision follows a successful campaign by the Coalition to Abolish the Fur Trade USA (CAFT) and other international grassroots anti-fur organizations targeting CH Carolina Herrera for its sale of fur.
This landmark move brings together all Puig subsidiaries and licensed brands under a shared commitment to animal welfare and environmental sustainability. Puig did not mince words, assuring CAFT of their “clear and unequivocal no-fur position” across the board.
At specific issue was the CH Carolina Herrera brand, manufactured in a Puig investment partnership under a Puig license. They committed to CAFT that “the brand intends to phase out the use of fur derived from animals in the next 12 months.”
The campaign against Puig and its licensed brand’s fur usage was launched just days ago, following the discovery of fox and raccoon fur at CH Carolina Herrera. “We are thrilled that Puig has joined the growing list of companies committed to ending the use of fur in its products,” said Matthew Klein, Executive Director of CAFT. “As a major international player in the luxury industry, this is one of the largest dominoes yet to fall for the fur industry. We look forward to finishing the job with Puig’s competitor, LVMH.”
Coalition to Abolish the Fur Trade (CAFTUSA) – exists to forever end the killing of wildlife for their fur. This win against Puig and CH Carolina Herrera marks the 14th campaign win by the coalition resulting in nearly 100 brands having official fur-free policies.