On April 24, activists from up and down the East Coast converged in New York City for a Fur Season Finale day of action. Neiman Marcus Group was the primary focus of this day of action, and the chosen site was Neiman’s high-end Bergdorf Goodman subsidiary located on 5th Avenue in Manhattan. With a huge turnout, activists took over the store doing speak-outs and chants, before deciding to bring their energy out onto the streets. We suspect this isn’t the last Bergdorf Goodman will be seeing from NYC activists, as long as Neiman Marcus Group continues to sell fur.